WHERE IT ALL STARTED…

Here’s the truth, I also struggled with my video agency when I first started!

I didn’t get my start by going to film school, I got my start over 15 years ago when my son was diagnosed with autism.

I became obsessed with psychology, human behaviour, and social dynamics.

I still remember the day I was told he was autistic.

I was working as an account executive with Yellow Pages, sitting at a Holiday Inn after a business meeting.

I recall that moment like it was yesterday. 

Since then, I dedicated my life to understanding how the brain works but have come to realise what matters most is the heart and the quickest way to the heart is through story.

Back then, Google was just breaking through into the mainstream conversation and there was a massive paradigm shift in how consumers were seeking out products and services.

I saw an opportunity for brands to tell their stories online and connect with their customers.

From there started a long journey of ups and downs.

A journey with too many productions done on the promise of leads, opportunities and introductions.

A journey with too many months of wondering where my next lead was coming from.

The one thing I did have in my corner during this was the knowledge from Yellow Pages.

The knowledge that brands did have the money to spend on marketing and the understanding of how to communicate the value of advertising.

All I needed was a way to consistently get in front of premium clients.

So that is what I focused on for the next decade, perfecting and honing this process, building a system that allowed me to scale my agency and close 6 and even 7-figure deals.

And now, 15 years later I now find myself running a video agency and telling stories for the likes of AMG, Lifeline, Porsche and serial entrepreneurs that all pay me on the immense value my brand stories bring.

So you might be wondering: "What’s Klout Academy then and why should I care?"

I developed Klout Academy from the firsthand experience of working with budgets beyond $1 million and the pitfalls and challenges that went along with building my own agency.

Meaning I've done the trial & error of learning what works, what doesn’t, & can deliver it to you in a very precise way so you can fast track past that process

So even without sales experience or any knowledge in marketing or negotiation, Klout Academy Student getting paid 30k+ per project and deal with budgets of over 100K for their services in as little as 90 Days. 

People often ask me how we get people getting paid so quickly…

That’s because we give you in-depth training and opportunity to practise, plus frameworks that guide you through your negotiations so you can quickly gain the confidence to ask for more, plus the templates and business systems to make finding and closing deals predictable and easy

Due to my limited time, I only help 10 filmmakers or video agencies a month and its invite only, to find out how to get an invite join my newsletter.

 - Michael Hanson, CEO & Founder

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